St. Cloud, Minnesota-based apparel e-commerce company Guild Apparel Co. is announcing its celebratory plans with NFL player Cordarrelle Patterson and Netflix star Shannon May (Cheer) for its 3rd anniversary during the 2021 Super Bowl weekend.
Guild Apparel Co. has come a long way against the competitive rise of e-commerce merchandisers like Fanjoy and the COVID-19 impacts that have affected all businesses up to date. The company first launched during the Super Bowl in 2018 and kicked off its first influencer merchandise program with Tik Tok influencer Hope Schwinghamer.
Guild Apparel Co.’s first launch during the Super Bowl in 2018 at Mall of America.
Hope first started as a Global Impex USA intern with already a loyal fanbase. She was always interested in creating and representing her unique merchandise, naming cheap and uncomfortable apparel as the reasons behind her past partnerships with other companies. Guild Apparel Co.’s director, Kingshuk Mukherjee, offered to help turn her visions and ideas into a reality, with a promise for comfortability and sustainability for Hope and her fans.
Hope Schwinghamer wearing her HXPE Hoodie (White).
In early 2020, Guild Apparel Co. launched the HXPE collection, which became the starting point for their influencer merchandise program to progress into what it has become today.
Guild Apparel Co. is a group of passionate artists, in-house designers, and rising entrepreneurs dedicated to creating high-quality, unique, and sustainable apparel. Partnerships with high-end clothing brands such as Bella+Canvas, Independent, and Next Level allows Guild to commit to environmentally sustainable practices in using organic blends, cotton, and water-based inks. With a design team that focuses on establishing genuine relationships with their influencers to further understand them and their brand, Guild Apparel Co. has been able to expand its influence far beyond Tik Tok into other platforms.
Cordarelle Patterson repping his Cee Flash T-Shirt.
The company has since partnered with people such as Shannon May, from the Netflix show Cheer, and Chicago Bears receiver/returner Cordarelle Patterson in launching merchandise collections for them and their fans. With Shannon's Dream line and Cordarelle's CP84 collection, Guild Apparel Co. took another step into tackling the highly competitive retail industry.
Global Impex USA director, King, sitting down with The Cut agents, Jake and Brad.
Guild Apparel Co. continues to grow into even greater heights with a streamline of upcoming design projects for more NFL players. Last month, co-director King sat down with agents for The Cut to discuss new partnerships and apparel designs for their athletes. The Cut agency houses various professional athletes such as Amani Hooker, Austin Hooper, Colton Welker, David Njoku, Deante Burton, Eli Apple, Jonathan India, Khalil Mack, Vonn Bell, Xavier Rhodes, and Zack Collins whom Guild Apparel Co. will be working on creating merchandise for in the future. Guild anticipates continued growth and will be releasing a variety of merchandise collections in the future.